Frontier Risks
In this episode, we speak to Duncan Godfrey, a British Royal Marines veteran and director and head of operations at Frontier Risks, an innovative, full spectrum Security Risk management consultancy that helps military service leavers quantify their experience and knowledge into industry-recognised qualifications amongst many other important services.
We loved discussing how word-of-mouth has helped them grow the business in the difficult early days, why it’s important to show personality in your company, the power of invitational marketing, the importance of networking in business, doing it differently from the big industry players, the failure of traditional marketing, and the success they’ve achieved with LinkedIn.
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00:00:00 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Hi, I'm Chris, founder, senior brand designer and growth marketing strategist at Haus of Hiatus,
00:00:06 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Brand Growth Studio, we wanted to document innovative and disruptive ideas from successful small to medium sized enterprises to help startups to get strong market position as quickly as possible. In this episode, we catch up with Duncan Godfrey, director and Head of Operations at Frontier Risks.
00:00:21 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Group A dynamic security risk management consultancy based in the UK.
00:00:41 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Doug, how you doing, mate? It's nice.
00:00:42 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
To have you on the podcast. Finally you're on.
00:00:44 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
A course right now, aren't you?
00:00:44 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We all make. Yeah. Good to see you, mate. It's. And it's a long time coming. We're always crossing paths or too busy and you're travelling, travelling and and yeah. Find myself in a an empty classroom at the moment. That was free there in the middle of the the security management. Cool. So yeah, it's good. Good, good mate.
00:00:59 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Good to be on.
00:01:01 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
No. So I've gotta say the I've seen the photos of your the place where you run the course online. I've got to say it's like probably when the best place I think I've ever seen a course run from you. I think back to being in the core and just all of those kind of drab, you know, rooms in puzzle palace or you know the place where you go to on course it's never.
00:01:17 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
That nice and you guys have got this absolute palace.
00:01:19 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, it's a, it's a. It's a beautiful place. It's a. It's nice part of the world. It's obviously it's not where, where we're from. So when they first live in the Peak District now, but not from there either, but.
00:01:29 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, it's over at the Emergency Planning College, which is over just outside York, a little place called Easingwold, which looks like a little village, but it's a town and and it's a yeah mixture of sort of Cabinet Office and emergency planning, college facility and it's. Yeah, it's it's it's purpose built for it's not purpose built an old hunting lodge I think originally but it's a purpose.
00:01:34 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yes, nice.
00:01:49 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Full training area now laser training rooms. Yeah. Get like, accommodation on site foods. If you don't go back a stone heavier after two weeks, you do it from wrong and that's and the drinks and the bar. That's the the food on the 4th.
00:01:51 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yes.
00:02:02 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
I've I've gotta say as well before we like, I dive into actually the proper questions. I saw. You guys are like.
00:02:07 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
You you have like this incredible kind of spirit on the course, but then you've also got kind of things like rolling, you know, got Brazilian jujitsu, rolling and kind of like fitness, which I'm just like, that's it's such a good USP that, you know, I don't know why why it seems like no one else is.
00:02:22 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Doing it because this.
00:02:22 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, I'm. I'm sure some. Yeah, I'm sure there's there's there's there's company, of course, that do that. I think it's we sort of always felt like after a long day in the classroom. And yeah, they're interactive days, but they are they they they work hard and they they've got work to do into the evening to students and a lot of from like like minded backgrounds military police and fire service.
00:02:23 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Is the way training should be done?
00:02:35 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:02:43 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Or emergency services.
00:02:44 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Really. Plus the Jose and they get out and get stuck in just as much as everyone else. And we just started in the one summer we went to start running circuits. Virtually everyone turned up to the. So we try and do something every evening and then Pete being a big into his jets now he's he found it later in life and he's changed his life much like probably motorcycles for me. And and I know you're into.
00:02:49 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:03:02
Yeah.
00:03:04 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Works as well mate that that, that freedom and clarity of mind that you get. I don't know if you if you roll me is that the it's like a physical game of chess. That's how they describe it. And I'm. I'm. I'm too broken for it and but they yeah they they roll they're you know it's got really popular within the military so you have.
00:03:05
Yeah, yeah.
00:03:12 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, I.
00:03:21 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Probably every course I would think you know if there's 4050 on the course, probably 1015 AA regular rollers and so peaks we have the mats up here and do that every morning as well. So yeah plenty to.
00:03:28
Yeah.
00:03:32 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Awesome. I've, I've. I've been rolling since 2008. I start off with Andy Roberts, who who does HR4K now? I've still white belt. Like just just to just to clarify, I've still a white belt, but because it's always been on and off, I started have to tear my ACL in Taekwondo. You know, I was like what, martial arts kind of do now and then sat hearing about Brazilian digit.
00:03:35 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Ohh well.
00:03:37 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, great.
00:03:41 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah.
00:03:43 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah.
00:03:50 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
To do and I was like, but it's just kind of wrestling though, isn't it? And then you and then you and then you do it and it's like you fight a good instructor like Andy and it's it's like trying to fight quicksand. You're like, how is it? How am I literally was in a dominant position? And now I'm being tied up by my own. Gee and Andy is there, like, laughing?
00:04:07 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, I mean, I.
00:04:07 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
I love watching just watching, especially when you get some of the had quite a few black belts on course as well, so end up running the the show, but they had like real killers, you know, like the the all the little leg leg locks.
00:04:13 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Ohh nice.
00:04:16
Yeah, yeah.
00:04:17 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And just there's some disgusting looking things, so unfortunately, you know, I never say never that I I won't get get into blow yourself bad. Bad. The injuries slip just in the back at the moment. So that's still settling. It's just not the time but yeah I'm sure I'll give it a go one day I think it's it's quite well for ex rugby lads as well.
00:04:18
Yeah, yeah.
00:04:27 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:04:33 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
In the future.
00:04:36 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
They seem to enjoy it a lot.
00:04:38 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Guys and girls, obviously we've not had any, not any female rollers yet on course, but I'm sure that'll.
00:04:38
Yeah.
00:04:43 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, any matter of time, isn't it? Well, mate, I, I'd. I'd literally love to to talk about jujitsu all day. It's like one of my biggest. I can't wait to get back into it now. For over here in in Estonia. But I guess just just by way of kind of an introduction. Like, can you tell me a little bit more about the business? Like when, where did the idea for frontier risks come from? Because it's, I didn't realise you guys at like 12 years old.
00:04:45
Yeah, sure.
00:05:02 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, 1 to 12, about 12 year business. This will be this year. So it's gone through some iterations that the word best word for it. So we it's quite strong, so like myself would obviously go back a long way. You knew each other in the cool served together sort of crossing paths. And obviously I think he was a.
00:05:03 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Clicked.
00:05:16
Yeah.
00:05:20 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Met him in training. He was another rugby rugby lad and got got talking and saw him ashore, probably on the night getting.
00:05:23 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:05:25 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
In trouble somewhere and.
00:05:27 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Then and bumped into him. And we. Yeah, we we sort of been friends ever since. You know, we might have had times in the cornwells down at 14 he was in Fast lane or and probably see each other as much but obviously all stayed in touch and.
00:05:36
Jen.
00:05:39 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We end up going outside similar time 2018, maybe 2002 thousand, 2008.
00:05:42
Right.
00:05:46
Yeah.
00:05:48 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Both at Medic called out. Obviously from a from a knee, think compete with his back or ankle. He had a he had a few problems and you know, I've had no intention of going to anything in security responded. You know, I've had my fill in the military, you know, done him wrong. If I could have stayed in, I would stayed in and enjoyed that part of my career more. I think peak was the same peak, fell into a job he didn't enjoy.
00:05:54
Yeah.
00:06:00 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:06:08 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
I think we were quite fortunate that you know, the the boom of land based security had had almost been and gone and was settling down and at the same time maritime was just kicking off like the anti piracy element. So you know you watch Captain Phillips knows that that don't don't know that that that time there was a really busy period in you know protecting commercial.
00:06:15 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:06:23 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
OK.
00:06:28 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Shipping Super OPS cruises.
00:06:30 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Is, you know, going through golf raid and and beyond. And again, I knew very little about it. I sort of knew something was going on there and but we quickly found out in the early days if you had the, the, the former Royal Marine stamp, you almost guaranteed work and and and Pete had jumped on this. So he was working as an electrician briefly, like the worst electrician.
00:06:45
Yeah, yeah.
00:06:50 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
In the world.
00:06:50 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You can say yeah, you should say good, do a job and he go back a few days later just.
00:06:54 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
To check the house wasn't on fire? Yeah.
00:06:58 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
He going back and then he said he was the worst. He's like I can't.
00:07:00 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Believe he let.
00:07:01 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Me do this job so he he he didn't. He didn't stay long in there and he ended up on.
00:07:06 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
In in, in, in a. You know doing that for a little bit before I did and and he went on mate, I can get yours on a working at school at the time tough stock college and sort of sports development type role in PE and came up I think it's come up to Easter holidays and he's like mate if you wanna get into do do maritime I can get you a giggle on with this company you know.
00:07:25 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Working out, we work with Foreign Legion lads doing some labelled stuff in in Yemen and then going around and he said you gotta get this so course. So he said go get yourself a this SSO qualification. It was the first one way before any real sort of formal qualifications came in in the space, which gave Pete the, I think the initial idea of a training.
00:07:28 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:07:40 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:07:43 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And I was skimmed me like in a really bad place. I went and, you know, had a little tent and slept in a field in the tent and just went to the course each day. And then if he came, he did quite well on the course, they guaranteed your job. So I jumped on that was it fell into maritime so Fast forward probably six months to a year doing quite well. I ended up in a.
00:07:58
Yeah.
00:08:03 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
That's what project in Tanzania. It's really, really, really interesting. And Pete was still continuing this in.
00:08:08 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
The background so.
00:08:09 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
He.
00:08:10 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
So he started the business off. He he told me he was gonna, you know, I don't wanna get involved. And I was like, yeah, mate, I'm, I'm on this project at the moment and he was working with.
00:08:18 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Next 2646 lad who's. Yeah, pretty, pretty smart guy on a on a on a bridge ring out the side of the ship for those that don't know it. Where you you're looking out for pirates and fishermen and everyone else is going around and they just have the idea. They said, look, you know, we're we're running around with weapons now on these, on these ships. You know, a lot of the time they just lobbing overboard. It was so unregulated he went.
00:08:22 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:08:38 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Our regulations have come in with regulation comes training. He's like, you know, why don't we start looking at, you know, formula? And this is what you really need to know if you wanna come out and work in this sector with everyone.
00:08:38 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:08:47 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
At a time from the military, definitely from from the Marines was when they were leaving. They were planning to go and do this, cause the time was very well paid. Not particularly tough. I mean, you know, you, you, you bronzing most of the time doing fizz which which like well-being next love and yes they they they like launched the company I think within you know six months though.
00:08:53 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:08:59
Yeah.
00:09:07 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Didn't know what they were doing, but they were making money like the decent money when they, like, turned over a quarter million or something ridiculous in the first six months they had to get a bit of funding to take it off the ground.
00:09:10 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:09:13 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Wow.
00:09:16 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And and this was the, so the the the initial name company name. So it's a long story and this one was marsec international Marsec international. So they started off obviously had the maritime link with the name Massey International and they were going to be.
00:09:24
Manager.
00:09:31 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
A security provider and training provider. So they went down, you know, they created one of the first MSO courses, Maritime Security Officer Course and they got that obviously accredited with seeing bills and there to get all the quality assurance stuff all that done. So they started that off and within the six months obviously doing quite well. I think Pete was at a.
00:09:34 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:09:49 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
I think it's called the group. One of these events in London Big, you know networking event turned up and he and he bumped into Barry Roche was at the time another exploiting it. But was CEO of PBI, which was probably the largest of the maritime security companies at the time. Obviously for the next. And he just said to him that I've got this, you know, we're doing this training company. Can we have a chat?
00:10:04 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:10:09 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It's almost like Dragons den moment barrows like ohh, I'd be interested in buying you guys and literally on. Yeah, next week I think it was it was. It was done. They thought they they bought. They bought bought shares in the business which made you know, we had a different role than within PVR, which became PG. I the.
00:10:18 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
One option.
00:10:28 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
The company was became the training entity for that company than essentially so they needed more people to people like make get. If you get back off this, you know I can put you in front of the MD down there, which again is another bullet. Eric Conway, former colorism who hopefully knew knew me through rugby days and a few others. He went up and get in front of him. You can head up the training side down there, and that was it.
00:10:33
Yeah.
00:10:42 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:10:49 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
So, you know, eight months or whatever it was into business by then, I jumped in and and that was it. We became part of.
00:10:55 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Pvi, which was PGI, you know, really fast growing business they I mean they they they expanded out of you know they've expanded shrunk and they've they've they've gone down the cyber route more now but that's essentially where we cut our teeth really and we had a a good few years at PG I has you know become the training he did some really cool projects you know more on Sri Lanka.
00:10:57
Yeah. Wow.
00:11:14 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And we just got more experience in the business world.
00:11:16 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah. And yeah, and like and really enjoyed that time. I mean, it's challenging. We're working with some real, you know, real big hitters in, in business, yeah. And ups and downs of, you know, there was probably a lot of people in that business that didn't know what we're doing, you know, left the military landed quite senior roles, well paid and and it it it it, it was a challenge.
00:11:17 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:11:33 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:11:37 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
But.
00:11:38 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah. So where the where frontier started coming into it. And so we were at that time. So we gone, they changed the name from R6 to to P GI training, which was a training in the OP GI, which was PR became PG. I and I think by 20/20/14 we could see the company. We're not investing heavily in cyber.
00:11:48
Yeah.
00:11:57 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We were, you know, we were still weren't necessarily helped like evolve the company we helped like the travel risk management, sell grow and things like that. But we were always.
00:12:06 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, we weren't the focus for the business and we sort of felt that and although you know a few of us at the time could have had roles within.
00:12:14 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
The.
00:12:14 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Business we wanted to stay at Pete saw it as an opportunity. So you know what? You know, we've got something going on here that we've just created. The security risk management consultancy course for them and that and again that was something.
00:12:26 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Access to some fascinating people. You know, the former head trainer for MI Six will deliver on it. And we had some real the real classy people, so we knew we were going to go somewhere with that. But again, we didn't have the funding to to carry that on or we certainly were gonna get it from PG at the time.
00:12:41 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And and Pete just went to oral oral bosses, the CEO and said look what would be the opportunity of taking the what the business back and said let me dunks and I'll add John Duggar at the time not pulled the 264 had moved on by then just said you know can we.
00:12:59 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We'd like to go it alone, you know, see where we can take the.
00:13:02 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And I think he I think he was. I mean, we later like transport barriers that, you know, it wasn't obviously difficult conversation with the board and to convince them to to, to let us go I think. But let us go with that product. You know, they must have seen something the product. But again I don't think it would have gone anywhere not been big if I don't think would have gone anywhere if it didn't come with us I think.
00:13:02 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:13:10 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:13:20 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It would have been left aside and probably never developed. It may have eventually.
00:13:24 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
But yeah, Barry saw something in that and he he thankfully like sold the business back to us for a, you know.
00:13:31 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Not a lot. And he also let's walk away with one of the contracts and that wasn't stealing one. He just said, look, you know, get you give you a start. That was the toughest bit. So 2015 we stepped away and we're still using the facilities down at PGA for a for about a year. But the year point that was it was like a.
00:13:35
Nice.
00:13:47 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Complete break by saw.
00:13:48 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
The end of 2015, yet to make the break and that's where.
00:13:48 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:13:51 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We're frontier sort of evolved out of, really. So at that time, you know, walked away with zero in the bank, almost starting fresh again, but with some business now. So I think I think we we understood and we pulled a lot of people into the business by, you know, issue them shares and things like that. But we're not been able to pay them much because we couldn't at the time just get some human capital in there to help the business grow.
00:14:00 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah, of course.
00:14:08
Yeah.
00:14:12 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And and and drive it on we said look you know if we can grow the security management consultant of course.
00:14:18 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Which you know, Tom, sure, we'll talk about at some point, but if we can grow that all the opportunities have come from that, they always have, we'll get other opportunities and the business will then evolve into what we really want it to be and and that, yeah, it was a premise, but then it was what we need to change our name. And you know what you need to come up with something, you know, something, something different. Again, looking at looking at brands.
00:14:38 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And we and we, you know, we've batted around all sorts of ideas and we're trying to come up with a logo that was, you know, seemed seemed like it had been around for a while. We wanted to find something that looked quite recognisable quite quickly. We really we realised we're already building, you know, there were small courses back then, but we're starting to build that. We we could see as soon as we ran the very first.
00:14:50 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:14:58 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Forced down there and it was there was loads of people that been outside for a while. The service leave was coming on it.
00:15:04 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We knew that there's something in that environment people enjoy being back in that environment like you always do. If you go to a top table or something like you're backing that. And just for that moment, you're like, this is cool. Like, it's not about being back in. It's just being back with like minded people and and any team environment. And we sort of felt that we said look we're onto something.
00:15:08 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:15:16 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, exactly. Yeah.
00:15:21 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Here this is this when.
00:15:22 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
This grows will will really grow.
00:15:25 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
So again, we're coming up, you know, around the.
00:15:27 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Obviously had quite a big, big love of Native American Indian culture, having been brought up with it really and having some distant distant heritage in that in that space. And my dad, dad was like mad into it. And as as a kid, full of books. And so I always like, oh, something around tribe. And anyway, so we.
00:15:37
Yeah, very cool.
00:15:46 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
So we've we've backed around some ideas and then we're, you know, another guy we're about to bring to the business, a former CSI from Manchester Police was coming on board.
00:15:54 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And we went, look, we're gonna ask him tonight, you know. Come on board. But we need to come up with a name. And we just sat in this bar out in Bristol at the time out in Bristol. Yeah. So it always happens at the pub, mate. It's the best, best ideas and and.
00:16:05 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
It is, yeah.
00:16:08 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, he he came back from the bar with three points of frontier beer. I think Frontier Beer had just been launched and put them on the table. And we're.
00:16:15
Yeah.
00:16:17 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It it, we'd, we'd we'd mention the name Frontier. Something at some point. And we're like that's it. And then frontier risks and that's where the the name come from. It wasn't there. Yeah, we went sat there with some big marketing branding company coming up with, you know, wacky ideas on on exactly what to do.
00:16:35 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
No, but I mean, I mean sometimes like the best ideas just come from like moments like that, don't they? It's not like something you can you can necessarily build in and say, right. We're gonna sit there and like, whiteboard the whiteboard and just kind of brainstorm these ideas because you can guarantee that that the tension in the room just won't won't help that process until it. But sometimes it's just like.
00:16:50 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah.
00:16:53 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
You know exactly when you see it. You're just like I've I've got it. That's that's it. Feels right. It looks right. It just go with that until something. Yeah. This is better or, you know, you you you decide you want to change it. But yeah, I think it's.
00:17:05 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, good. We're we're quite, I think for a while we were like, OK, we toyed with the idea of going, you know, Frontier W formerly pre joint training. And we did that really briefly because we thought, you know.
00:17:17 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
I think Pete remembered when when we're marking international, you know, had quite a good, you know, web following Facebook following that and they changed to PDR training is almost like dropping off the map and starting again. And so, so there's that worry there. But we, you know, we spoke to a few people and you just go be bold now. Just get out there and start pushing yourself out more. And that's when we did start to.
00:17:28
Yeah, yeah.
00:17:39 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
To see that, you know, we could do something different in, in, in, in the sector here, you know we are we are different.
00:17:45 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know we don't fit fit necessarily fit the mould of like your security institute types and and at that company we thought we'd do it in a different way and and we saw that no one was really marking themselves like, well, we don't think that I still don't see any, you know, maybe some of the cyber companies a bit better at it now, but I don't think any real.
00:17:48 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:18:01 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
This security companies market sells particularly well and I'm not. I don't think we're any experts in it at all, but I think we did it quite differently. We went across a lot of platforms and you know we started doing, you know, our own video content.
00:18:12 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And just putting together quite quite engaging post, just cool imagery. I think before anyone in our space was doing it, certainly you know the big players and we were up against you know, not saying we're not we're not control risk. We're certainly not the size of that but in the training space we certainly are you know we we will we would match them in terms of turnover and stuff like that but on the we sort of felt that.
00:18:13 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Is.
00:18:31 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:18:33 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, like they were. We saw them as the big entity in our space. It's not the biggest consultancy security consultancy. But in, you know, but as people would see them, like, well, then no one's doing anything like putting anything out there. If we can start, you know, pushing.
00:18:47 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Pushing who we are out there but like showing our personalities, you know, being authentic, I think that's something, you know, you it's probably a bit of a buzzword in the market world, but the amount of people that say that to us and that really had a few guys on course in and that said we we can because we listen to you or watch on YouTube videos and we're like, yeah, you seem like good lads. You know we've become a big part of it and.
00:19:04
Yeah.
00:19:07 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
I mean, that's how we've been. We've been ourselves. You know, I don't you know. I'm sure there's people that you know.
00:19:13 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It's probably should upset people along the way, but I don't think too many. There's not many people. I mean, there's anyone that would come and go. Oh, these guys done me a bad turn. We've we've always done the best for everyone and and and we generally care about all the people that come through reciprocity. That's always been a big thing with us. We always give in.
00:19:22 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:19:27 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:19:28 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
In it's our time or anything. We're always giving things away. So we've, we've, we've we've built, we've built a big following. I think probably some of the questions probably end up asking is like how you know how do we market ourselves, you know, you know we quite early on realised that again it was a conversation with Barry Roach, our old old boss who said look, if you can get to, you know thousand students through the SMC.
00:19:49 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It will look after itself.
00:19:50
Yeah.
00:19:51 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:19:52 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Visual that because we, you know, we saw word of mouth out there, people started blogging. That was a that was a big one. We actually and it's probably before we even thought about doing it there was you might know him. A guy called Darren Knight Das Knight he would come across him and he was a former botnet teacher he's now you know he's doing something completely different now he's working in lots of physiotherapy.
00:19:53
1.
00:20:10
Yeah.
00:20:11 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
World and if, if if we tell me if the same physiotherapists is not, it's something around that being really out out in Dublin and he he came with of course.
00:20:20 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And and he was like, it changes. It generally said it's changed changes the whole perception. He's I wish I'd done this before. He's working. He was quite successful already in the the security around the world working for the G4S.
00:20:30 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Quite senior position.
00:20:32 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And and he's like, I'm going to do a blog about each day of the course on LinkedIn, just on LinkedIn.
00:20:39 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And uh.
00:20:40 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And the engagement he like he got from that and we got from that was, you know, we hadn't seen that before. Like we've been, you know, putting adverts out like magazines, all the stuff that you think you should be doing that's probably doesn't work that well and getting nowhere. And just from those little little LinkedIn blogs, suddenly we were smashing it and getting, you know, more inquiries went through the roof.
00:21:00 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Just one person doing it, who had quite a good reach and following, but he wasn't. He's not an influence by any means, but he had. He was like probably well known in the security world a bit. And because he was, you know, he was saying nice things about the course. I mean, ask him to do. He just did it. And now we've we sort of found that.
00:21:09
Yeah.
00:21:15 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Know we, you know, push people to do it but sort of suggested to him, you know what, like Darren did this and he got a job from it. He was, you know, someone saw what he was writing about and went. Oh actually this guys you know bit of self improvement and CPD he's doing this actually let's have a chat to him about an opportunity we've got and people start getting headhunted by doing that. So we always saying you know if you're.
00:21:27
Yeah.
00:21:35 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You new to LinkedIn or need to touch me to like you know, post about what you're doing and get yourselves out there. More and more people did that and it just grew, grew and grew. So we we do obviously, you know, we put little bits out on social media. We're not, we're not massive we we're not as hot on it as we should be. You know, I think we we can do more but we still you know we're pretty pretty small team but we.
00:21:50 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:21:55 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We, like LinkedIn, was big for us in the in the early days. I think it's still, it still is now, but LinkedIn has always been the most successful platform for us. Obviously we're.
00:22:05
OK.
00:22:05 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We're not quite getting to TikTok yet, I'm sure it be dancing at some point, but.
00:22:11
Yeah, we, but.
00:22:13 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah. We keep saying it. Yeah, because like, the younger generation, like, you know, we that that is something that we will have to, you know, we can't. Someone's gonna have to go on there at some point. And I think Louise does actually, but we we're across most platforms you know not as active on Twitter things like that but whatever it is our ex.
00:22:32 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
But on their Instagram, Facebook, LinkedIn, most of all, most of our inquiries come from that, really. And.
00:22:32
Yeah.
00:22:39
Cool.
00:22:40 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We probably, if we really did the analytics, I was majority of we inquiries are coming from word of mouth you know we're we're lucky in that position on on that the securities management side and then do you know what even the consultancy side.
00:22:46 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:22:51 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Of the business has grown. That's.
00:22:53 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Say it to everyone on the course. Again here. I don't think we've ever had an opportunity in any space, whether it be be be training or, you know, doing some spoken someone see or going like you know.
00:23:05 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Pick for different tenders for bids for work. I don't ever an opportunity hasn't come from knowing someone first or someone recommending us or putting us in front of them first so you know we we know worked hard. We we still do. We're still we're still avid networkers and I think if you don't do that you're missing you're missing a trip.
00:23:13
Yeah.
00:23:23 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah. I mean, there's there's literally a they're not interrupt you at all that because there's there's literally like a tonne of useful things there for startups because like obviously we work a lot with the defence and security sector. And one of the things we notice is that there's always this tension between staying subtle and below the radar, but then also sending out for marketing.
00:23:43 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Which is, you know, it. It's almost like a it can feel like a really hard thing to hunt it because you like you. You have to put your put the company out there. But.
00:23:49 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
I think the way you guys have done it that authentic.
00:23:53 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Almost like you like customer driven experience where you've got this they're putting out on LinkedIn, they're putting out on social media. You've got the cool tribe, you know, brand positioning, you've got that almost similar to kind of like what Apple was like in the, you know, when they sat out in the 70s, you know, they saw that Microsoft was dominating the market. And they're like, right, we need to be.
00:24:14 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
We to occupy different positions so they they became almost like the rogue.
00:24:18 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
You know the the kind of the rogues of the the, the, the, the IT sector, you know, putting out this, these these films, which they're paying, like Hollywood directors out, you know, to to make these these videos about saying, you know why, how how the sector was all about this kind of dystopian reality. And it was it was great. People loved it. I mean, I I remember it from the, you know watching it.
00:24:38 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
You know, a few years like meant like 10 years after it was released. And I was. I was like, that is brilliant. It's it's.
00:24:44 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Just good, good marketing, good, good brand positioning. And as I can, I can see the same same thing what you guys were doing because everyone was.
00:24:44 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah.
00:24:47 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah.
00:24:51 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, I don't think we've been. So sorry. I don't think we've been like really aggressive about it in, in terms of directly. But I think we've actually gone, you know what we are purposely gonna be different for everyone. So don't get wrong. You know, you've seen the appealing enough times. You know, we're pretty relaxed and we're.
00:24:54
No.
00:24:56
Men.
00:25:01
Yeah, yeah.
00:25:05 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know we where are we? Are we, you know, day one and of course will turn up, you know, trousers, shirt, whatever. Yeah. First impression. But then we're like, look, this is relaxed environment. Sit. You're here for a long slog. You know. Anything you do beat yourself. You know people with shorts, T-shirts, whatever they want just you know that's that doesn't make you better in the classroom or doesn't make better your job and done it wrong certain meetings and we're going to and of course we're we're.
00:25:19 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:25:25 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
This might not. We were like this must be ourselves, and that's something I think people found found hard and and yeah. And we wanna do things differently. You know, we didn't want it to be.
00:25:28
Yeah, yeah.
00:25:35 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
The alumni events we we run for instance, you know we yeah, in in that I think like Pete Pete's been quite small that's the the the bit where he sort of picks tries to pick the the speakers before the like just as they're on the cusp of making it really big at something so we got Nims quite early As for instance so Nims and you'll be able to.
00:25:50
Yes.
00:25:51 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Say more and.
00:25:52 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
He's been on.
00:25:53 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
But not going to go on to his.
00:25:56 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
These fees but his fees will definitely be a lot higher now than they were when we got when we when we nabbed him just before the Netflix, everyone went live and we knew that was coming, you know, he was just just getting people at the right time and and getting it like getting the, you know, getting people back together. But yeah, no, we were we've we tried to do things a little bit differently you know.
00:25:58 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, cool.
00:26:06
Yeah.
00:26:14 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We I went to a few I went, went named the organisations, but some few well known secure organisations that run events and just like oh, we can do this better like this, you know, it's just backslapping exercise, like well done it. And it's like bit bit bit dull networking over. You know, we're still over a drink and just do it differently. Look at cool venues and we've done.
00:26:25
Yeah, yeah.
00:26:28 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Completely agree.
00:26:35 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
All to be done like.
00:26:37 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Imperial War Museum HMS Belfast Hardeman the bike the bike shed with Richard Brown and the you know the the gravity industries like cut around the jet pack. Just interesting interesting speakers but generally try to get speakers who've you know gone through military violence a lot of time and because that's their style big audience.
00:26:41 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Bike bike sheds in.
00:26:44
Yeah.
00:26:45
Yeah.
00:26:58 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, do come to quite inspiring things. You know, a lot of injured veterans, but people from from industry don't have to be from the military. We've tried to go. I have an interesting speaker, but then keep it real relaxed by make it a party and and and people do the amount of opportunities people have got from that from, you know, who they're bumping into in the room again, they're like minded individuals. So a lot of them are former students obviously of the SMC.
00:27:01 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:27:20 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Something obviously already employed through US or through partner organisations organisation we've worked with.
00:27:26 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Is just opportunity there.
00:27:27 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
For, for, for, for, for people to take. So we. Yeah, we'll we'll keep doing. I'm sure you know other companies are doing something similar now, but I like to feel like we've I do still feel we are doing things a little differently from the others.
00:27:40 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
I mean, I I completely agree. I I think you guys have like absolutely nailed this, this kind of delicate balance of showing personality in your branding in your marketing.
00:27:49 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Keeping it lively so that So what you're talking about there is the Invitational marketing where you get people to come to the events. Yeah, because you you pick the right speakers, the the people who've got, like, Nims, like, you know, growing profile, doing some interesting, you know, cool **** and also can can stand there and and have a drink at the bar as well and talk to you know students who you know.
00:28:09 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
But arguably going for military transition is kind of one of the most stressful things you can do. You know, as, say, kind of as part of the the career. So I think when you when you make it so supportive as you've done.
00:28:19 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
It it just it turns into its own, you know.
00:28:21 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Like.
00:28:22 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
I don't struggle to see why it's been such a runaway success, because it makes so much sense when you think about it from a, you know, a a theoretical perspective. Yeah, it just it ticks like kind of all the boxes. So naturally, obviously you you, you would then when the the first organisations that I wanted to get on the podcast.
00:28:40 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Because it's such a unique.
00:28:43 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Angle that you've taken at the start, but it's it's clearly working. You know, it's like you've got this unique angle.
00:28:48
Yes.
00:28:50 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
I remember a conversation is written. It was one that gave us a little bit of clarity from we had with yourself. Actually, when we were, you know, not how are we gonna, you know, change the way we market things or do do it to try and hit different audiences. And we're like well, 78% of the organisations we we engage with have got some you know some military contingent to it and that's why they've.
00:29:09 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
So come to us or we're speaking to.
00:29:11 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We, you know, we do get. Yeah, we do work. We are quite unusual where we we cross into the NGO space and we we with some real like like you know big commercial companies.
00:29:21
Mm-hmm.
00:29:22 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And that's quite unusual, I think cause most organisms would stay in one lane really. And we we move across a bit in the case obviously, but to to to to target those, you'd have to do it, you know through complete three different complete approaches whereas you know what the the the traction we're getting in in because we do offering really good services in the NGO space and we're and we're you know we've we've we've got proven track record there now and that's getting around.
00:29:33 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:29:44 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We're still being ourselves and I think they quite like the fact that we're a bit different from others and and stuff like that, so.
00:29:51 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
It it's it's mega insightful because you're a good example of growing organically. You tried kind of the paid marketing, the traditional marketing techniques at the start found they weren't working and actually you were the first to try these this new kind of growth marketing tactics where people would almost come and highlight you. It's a lot more organic and it's just it's just.
00:30:10
Yeah.
00:30:10 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
I think it leads to kind of better retention and better growth in the long term.
00:30:12 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It. Yeah, I'd say it's it it it's certainly it's been a.
00:30:17 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, it's chat as it sounds, a long old journey. But you know, I'm sure things would have moved a bit quicker if we had, we would take a massive investment and yeah, you know, have really gone after it and and been able to fund and you know, create better websites early on and you know we pulled in all sorts of favourable one again another smart being moved by Pete have to give him credit for and there's a a guy doing.
00:30:37 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
A little bit of of marking for us. Well, Paul. Yeah, great.
00:30:43 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Did some design work and we we quickly gave him the opportunity to like always get a move in, give him office space next door to us. So we had to had that you know on our on our doorstep you know a team team ready to use that we helped fund and you know helped helped them grow they they moved on and when they're separate and do quite well you know independently now.
00:30:44 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:30:53 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Nice.
00:31:02 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We, we we felt like we you know we give him a bit of funding to start and hate the wages and stuff like that. But that was like having a a marketing asset in our back pocket really when we need it or I can just you know create some images you know very, very good you know create really cool content just give them, give them ideas and that was where you know I don't remember.
00:31:06
Yeah, yeah.
00:31:16
Yeah, yeah.
00:31:21 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
All the some of the imagery we used to use, I think I'll send some to you before just so this is the sort of thing we used to do and and and that again, no one was no one was putting things out like that. You know it'd be just the usual you're talking about security would be CD TV channel or you got it got a gate somewhere not when it's not like it would be in any of our products we're selling anyway.
00:31:26
Yeah, yeah.
00:31:42 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Be be, you know, talk about some completely different. You know, we've got a.
00:31:47 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
John Donald on the course and he's talking about the samurais and all sorts. You know, we keep just keep, you know, put something cool out there. We.
00:31:53 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Quickly.
00:31:53 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We if you put a an engaging image that gets someone to stop and nice video or whatever it might be, it's gotta be something that's gonna stop someone scrolling, you know, it's got worse. It's definitely changed over the years, but that's that's why we like, you know, you can we we can see that with the analytics. You know if you if you drop a.
00:32:01 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:32:09 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
An image if you're just not trying a hard sell all the time, that's that's something we've been really careful. Not not to do.
00:32:16 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It's doing it real hard. So and we don't, I don't think we, I don't really need to ensure ensure you know we've grown we've we've we've sort of proven that concept but a lot of time it you know it's just staying staying relevant staying relevant and putting out something interesting that the sectors you know got an interest in even as.
00:32:18
And then.
00:32:32 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah, I think.
00:32:34 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
I think.
00:32:35
So.
00:32:36 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
That's going to say is I think you you guys.
00:32:38 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Very early on kind of figured out that actually cliches were weren't working and actually they're having a probably negative effect. And so you you kind of pivoted more into this like you said, the Samurai, the spaceman, the, the whole tribe thing just feels a lot more organic and authentic without sounding too, Chad, like you say it's, you know, they're they're blokes and their.
00:32:58 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
You know the gate or the security guard. It's just a. It's a bit, you know, it's it's a bit overdone sometimes, isn't it? Yeah. So you kind of have to be creative and look for those other things which actually represent security and kind of the tribe element without.
00:33:12 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Sending off the wrong vibes and I think you know guys, you guys nailed it like really early on.
00:33:16 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Before everyone was thinking about it.
00:33:17 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It, yeah, even the way, you know, staying in touch, it was just like simple things like, you know, someone just, you know, a student, for instance, done a, you know, a really good sort of risk report on a particular country. We we'll send. We used to send them out to to clients who may be engaged with going oh, this might be an interest to you. You know obviously it's just producing.
00:33:35 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And you're staying on the you know you're staying on their radar. Then a lot of time and the amount of amount of times that work came back.
00:33:38
Yeah, yeah.
00:33:42 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
In and. Ohh.
00:33:43 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
God, you know what? Perfect timing, guys. We need some training or actually looking for an embedded consultant. Can you help with that? And you know, they they might have thought about us. We might have been on the list of providers. But the fact that we're, you know, keep running.
00:33:50
Yeah.
00:33:55 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Pushing stuff out there, not, not being pains in the ****, sending stuff every day or every week. But you know, if we're sending something of of interest.
00:34:03 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It's that reciprocity bit as well, I think, like, oh, I've got that. That's really useful or I've just done this little, you know, Med handbook. Do you wanna, you can print it out yourself and obviously not to send out copies, but it is a little PDF you wanna get printed out. You know these these guys found these really useful and are great. So they getting something for free there they feel like they want to give back so that's and that's when the oldest things in the book.
00:34:04 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:34:20
Yeah.
00:34:22 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Reciprocity. The relationships built on.
00:34:23 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah, yeah, yeah, it is. Yeah. No, I think.
00:34:25 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Like a give and take.
00:34:26 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
OK.
00:34:27 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
I mean it is. It's like you've always kind of bootstrapped your way into the to the big players and I hope you don't mind me referring to you guys a a big player cause I know you wanna. You wanna stay humble, you wanna keep it kind of, you know, keep it keep it real.
00:34:34 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Matter.
00:34:41 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
He loves me.
00:34:44 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
He's still driving the the same like crappy cars and things like that. Paint and decorate car. Not not not paint decorate, but he literally he don't, you know, spend he does spend his money but I don't know.
00:34:54 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
What on? Because he's.
00:34:57 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Jujitsu mainly now.
00:34:58 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah. Yeah, it's an expensive sport, isn't it? With the the the geese and stuff. But now we're going to say like that, that.
00:35:04 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Kind of bootstrapping approach is, you know, it's what we will have to do in the early days, isn't it? When you, when you've gotta, you've got to kind of figure out where the pain points are, what's working, what's not working, and it's it can sometimes seem like a long old journey, but you know, you guys have been through loads of experiments to find out exactly what things are working and.
00:35:21 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
What's?
00:35:22 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Not so it's. Yeah, you know.
00:35:24 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
I think just even this podcast for for startups in you know in, you know, security consultants for example, you know it's kind of a a classic example of a start up you know is that they have to figure out what their USP is a unique service propositions and a way to stand out from the crowd because they.
00:35:37
Yeah.
00:35:40 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
You know there are loads of people leaving.
00:35:41 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
The military to.
00:35:42 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Do you know broadly similar things and you kind of got to find that that unique thing about you don't need to to to be?
00:35:47 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, yeah, I think there's there's there's a few ways to go. And you know, as as Better Business people meeting and put put out there, but you, you know, you have a really, really good product, something that's not not out there really that someone hasn't and seen or you know there's some, there's some, there's a service out there that you can maybe provide that you think you can do it.
00:36:06 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Better and nothing. That's.
00:36:07 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
That's how we felt. We sort of felt with the, you know, we'll we'll hop on about this from see because that would never will never let that die because everything to come from that you know the the growth of the SMC course is just you know it's 12 days.
00:36:18 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Is we're at most. We're running for 60 years. We got online one now and but that everything has come from that and we're like, you know, get that right, make it. So we generally don't think there is any other course out there like it. Most have common it will say the same. There's definitely people that have come after it and done it in different ways and it's been done and there might be some similarities in some of the.
00:36:39 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
The lessons maybe in subjects, but I think we do in a completely different way we've gone after.
00:36:44 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, rural SME's in their space and then we could do it cheaper. We could have probably a few different people teaching most days. And you know, that might. People might see that early on as the best business decision because we're saving fortune, making more money. We we're doesn't matter we we'll get it. So it's the best course out there big and we'll pay the right people, we get the right people delivering it and that will you.
00:36:58 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:37:03 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Know that will make it almost like.
00:37:05 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know what? I want to work in this space.
00:37:07 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
I need to do that course or you know that that's that's the course to do out there. If I've got that done for approval or CV or where we're going and it's not just about, you know, us generating money we we the success is the success of the people have gone through it and you know a lot of the former students personally and you've seen some of the roles they've gone into lots of apple across the BBC team into.
00:37:09 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:37:20 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:37:26 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Ordered a lot of commercial companies, NGO's where they've ended up. That's that for us as a success of it. And we'd like, you know, cheesy as that sounds, we generally care. And I think people can see that in how we are with people, how we look after them coming on the course. It's not a course, it's an experience.
00:37:35
Yeah, yeah.
00:37:40 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And we treat it like that, you know, like any service industry, we're we're we're offering a service. It's not just the training. They come in and they they get looked after, you know, it's just simple things like, OK. It's a long day today free, you know, to drink behind the bar for everyone that wants it, you know, come and defrag for a bit, you know or some someone wants an opportunity or they want to chat we'll.
00:37:54 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:37:59 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Always find the time.
00:38:00 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We'll make time and we'll put them in touch. You know, the the network doesn't belong to us. I think we've we've said that a lot, a lot with this whole, the whole tribe thing and the.
00:38:08 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
No.
00:38:09 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It it is not ours, it's everyone's. Everyone who's part of it. They feel, and they generally feel that they don't feel like it. That's you know, that's frontier. They might see it High Frontier head it up. But they all, they all networking amongst each other, you know. And so it belongs to everyone who's part of it and people want to be part of something. And I think that's the biggest, biggest thing, you know, but yeah.
00:38:19 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:38:24
Yeah.
00:38:26 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Completely agree. Yeah. Now one thing, you know, when we're back in the BC in 2016, one of the things which we did.
00:38:32 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Realise was that.
00:38:34 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
It it was, it was the time when there was no no kind of standardisation of of knowledge and skills.
00:38:39 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
And experience it. You know, it's you couldn't really tell from a CV. You know what somebody was had understood about, you know, the, the the process of risk management or, you know, security challenges and and and especially something like broadcast media where it's so fluid dynamic, it requires a whole load of other skills that you you just can't tell from a CV.
00:38:59 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
And you know the the BBC literally had hundreds of CVS. I remember seeing them for my job. You know, when I when I in the first week that I left and I and I was thinking like, you know something, something like the RMC is is.
00:39:12 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
It's useful because what does it standardises people into a a quality assured group who who? You know that at least you know if even if they don't interview well or they or they don't, kind of they're sort of get on with journalists and least at least they understand the the logical and their the scientific process of risk management because it's there's a whole load of science.
00:39:32 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Behind it, which you guys have captured and and distilled into this, you know this this long, you know this this course though that's just helps people to understand it because you you know we do we do risk management.
00:39:45 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
In the you know the system one brain, the unconscious on a daily basis, don't we? You know, you walking down the street, you doing risk management? Yeah. Risk assessment and risk management. Just walking in the, you know, around town around London. But then when you have to do it for a big organisation that's got reputational risks, that's got really complicated situations like journalists going into these horrendous places that.
00:40:05 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
There isn't a a clear evacuation method from. You've got to understand that that theory and that that process to to a high enough level to be able to do it and communicate it. So yeah, I think what you guys made was.
00:40:18 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
It was hugely needed as somebody who was in the centre of the the security risk world for, you know, for broadcast media where it's not, there's no obvious answer to a.
00:40:28 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Lot of things.
00:40:29 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah. No, not saying it's it's still evolving. It's constantly trying to, you know, you know, trying to keep not that we can keep up with the pace of AI and things like that. But there's there's new things to be talking about now and then, you know, someone somebody did the course in 2014 would probably go, yeah. It was best caught like a lot of them will go. It's best course ever done that for us was the stamp of approval I would say.
00:40:39 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:40:49 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We've probably 99% have gone. That's the best thing they've done. You know, there be some. There's always be bits that people are like, oh, I don't like that day. But on a whole, you know, people walk away going. That's the because we've done is actually helped me on the in the job someone said yesterday. And when you know, day, day three, they went. I've learned more in and around the bar and the networking.
00:41:07
Yeah.
00:41:08 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
In these last few days than I had on any of the resettlement from the military, I've learned more about business. You know, I was like, I'm shocked. Like, you know, I'm in business. But I said, I'm like more from, like, some of you guys, some of the guys in the room. So I said it's just a it's.
00:41:11
Yeah.
00:41:20 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It's about the people in the room as well. So you know when you got course of 4050 on there and you've got, you know, someone from military, you'll be sat, you know, sat around a table. You'll have a a private and you'll have a a Colonel, you'll have a boot neck. You'll have an NGO. You'll have someone who's working at KPMG or it. And you know the real mix and someone do media security. So you've got all these different experiences in the room. And it's not just about the instructors and the team.
00:41:21 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:41:42 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
They all like learn of each other and that's why they say that's that, that whole tribe mentality starts from there. They realise it's bigger than.
00:41:44 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yes.
00:41:48 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Just the the the course and what they're doing there and going back to your your point on you know what's needing industry, we've we've dabbled with maybe going down the recruitment route before we probably missed the trip business wise, maybe we you know, I'm sure we could have made money from that, but as soon as we tried to monetise recruitment, people probably didn't get in touch as much and we like look you know.
00:42:08 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
It's about for us we if we can help people into.
00:42:10 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Roles.
00:42:11 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:42:11 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
That's good. I mean it. It all comes back. It's that that risk frost, we think we'll get something back for eventually. They'll land a role then when they're recruiting their look back to our boys and girls and we'll, we'll push them and we we we get that you know every I'd.
00:42:24 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
2-3 times a week we'll get someone from industry contact us saying, could you put, you know, a few CV's. Our way of people that are looking for an opportunity in this space, this space, whatever it might be or their or something really specific, you know, like I want a French speaker for this job in Africa or somebody's got experience with that. And do we do the.
00:42:32
Yes.
00:42:42 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Same they know now.
00:42:44 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
That, you know, essentially people coming for all course.
00:42:47 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
On a, you know, it's like almost like a 12 day interview. We're gonna know better than if you bring up a recruitment company. Put your CV in. You have 1/2 hour call with a recruitment company or an hour if you're lucky on a zoom call and they'll they'll tell you. They'll write a little bit down about you. You who you seem that you are. You know we we can do it in a different way. So companies have gone on to that. And you know what, you know, tell us.
00:42:51 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah, yeah.
00:43:03
Yeah, yeah.
00:43:07 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Like a good guy. Good girl. They gonna fit the culture of organisation. You know, they they can have those conversations. And we've always been willing to do that. And yeah, we've.
00:43:15 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, recent recent placements in score and things that have all come from that, which is great. You know, because people are more people out there saying, you know what isn't just the course, the guys and girls behind the team really do care. They're gonna help try and get into job roles. You know, we can't guarantee it. It's all about the drive, you know yourself we we can't, like push on that much and you gotta drive yourself and and and have the you know.
00:43:20 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:43:33 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:43:36 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Get around network and do that stuff, but if there's a, there's something we can.
00:43:39 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, we can put you in front of someone. We can do that and then that's that. It's all those things that.
00:43:41 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:43:44 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Help the business grow, really. I mean it's it's something, you know, I did the the health and safety course through NRQ that ironically, you know, when I had a business last year. But, you know, I was. I was thinking, you know what?
00:43:57 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Do you not pay your fees or something?
00:44:00 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
They they've got, they went under like this time last year and actually just just it's just been like a a horrendous experience for a lot of people. But I just think, you know, thinking there's there was it was.
00:44:07
Yeah.
00:44:10 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
And in such a way that it wasn't a very enjoyable course that you had, you had some support and it was, you know, ******** science. That's like ******** safety learning, you know, where you're learning law and a lot, a lot of kind of dry subjects. You don't really have that kind of, you know, people engage in checking that your understanding, keeping up with the the content and stuff and.
00:44:22
Yeah.
00:44:31 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Is distant. It just made me think that actually, I think there's there's this new new model, this new hybrid model that you guys have have developed, which is their distance learning but almost distance and.
00:44:42 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Supported. Maybe you know parts of it in person as well, because I.
00:44:45 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Think it's just just.
00:44:45 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, yeah, that was that was something.
00:44:47 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Just your head.
00:44:47 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We were, yeah, repeat.
00:44:49 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Particularly was really right since to to not to not ever go down the distance route we we for a long time like we'll never do.
00:44:56 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
That we'll never.
00:44:57 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Do that and weirdly pre COVID so everyone thought. I think that we we reacted to COVID and and deleted this learned product. We actually just before COVID.
00:45:05 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Kicked off? We'd gone. Know what?
00:45:07 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
The amount of inquiries we get saying from like the states, whatever, how can you do this online can do that. So look, we'll, we'll, we'll create. So we were, you know going through that process we had the professional consultancy course that we were doing distance learning anyway to the chart management one which again is something quite different. That was the big gap I felt was.
00:45:18 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:45:24 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
In the industry.
00:45:26 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
So we started.
00:45:27 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, exploring that as an option and again in that we're like you know, we need to do this differently. We need to offer levels of support and you know people going through it the distance, of course, it's definitely harder doing it fully distance learning, but we we get a lot to do the blended approach.
00:45:40 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know you you do this. Learn caution. Come on. Any of the days of the course. You know, you only pay your food and come and come and do it like you get. If you this day you want to more face to face or if you wanna engage with a tutor and and and professor who who heads up that side you know he he can do more for the students. I mean some of them will probably he's he's hard task master but he wants to get through.
00:45:43 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:46:00 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, he and he's gotta be, you know, is it there's some academic rigour to Level 6 course which that is and yeah.
00:46:04 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, you. You've got to have, you know you can't. You can't almost do something that's so.
00:46:08 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah.
00:46:13 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Important as kind of safety security risk without having that kind of academic rigour over it. So but I think it's such a balance where it could be it could be too academic, it could be not academic academic enough, but you guys have found this. You know this this perfect middle ground actually where you can, you know, reassure the industry that they're getting you know a quality.
00:46:33 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Stamp of approval and also people getting, you know, the students getting that stretch.
00:46:37 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Of the right wording for what they know they've been doing for a long time anyway, and understanding a a process.
00:46:43 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Better so yeah.
00:46:45 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah. Yeah. So we so it's all the tasks on the for all the assignments when you're doing level 5, level 6 or the level 7 which is launching New Year, they're all based on, on, on past jobs. You know, past jobs that we've done.
00:46:56
Yeah.
00:46:57 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, obviously changing any sensitive details out there in different countries and things like that, but they're all so the real life tasks and real life consultancy engagements we've gone through. So we're keeping them as realistic as we can. So even though there's it's academic qualifications are quite vocational in in that sense as well. I've got that. They've vocational elements that are teaching the skills that you maybe don't get.
00:47:16 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
On some of the university courses that you know, teach need to research and and write dissertation. But yeah, I think yeah, the the training side we're you know, we're really a good place with that and that's that's grown, you know like you said everything grows from that. We'll never let it die with down. We've only run four face to face courses of this from see now.
00:47:18 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:47:36 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Per year, which are busy because it's so intensive and the consulting side of business has grown a lot and we're not quite the 5050 point, I think we'll we'll never drop below that. So the aim is that.
00:47:46
M.
00:47:47 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
We we keep it 50% training, $0.50 consultancy and we probably it it might flitter a bit between the two, but we're trying not to. I think you know we don't we don't we we definitely let the training die I think almost goes hand in hand again it was a conversation I was having last night in the in the in the ball funny enough and one student saying you know you if you're doing a consultant engagement there's always a.
00:47:50 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:48:09 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
A sort of tale of training, a trail of training behind it. You know you can't go and, you know, do a culture change programme without embedding some training as well. So you know, we'd be stupid just not to do it. And yeah, we've, we've, we've we've made some real traction, especially over the last few years we've got.
00:48:11 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Very.
00:48:16 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Exactly, yeah.
00:48:23 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Really good, good growing clients in that space and we're, yeah, really enjoy that actually. And we've and again that's us keeping back, we managed to everyone that we've got working for us a former students again you know some of them are well established before they came on the course as well but we had 1111 contract particular was yeah we you know we'd be lost without and they're that good.
00:48:43 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know the right we got the right person in that role and they're doing really, really well. Yeah. So that that's that's our.
00:48:43
Yeah.
00:48:46
Nice.
00:48:50 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, I plan to keep pushing that, but again, it's all it's it's from. It's helping that grow. So yeah, that, that, that key bit the key bit to say it's yeah, you find a good product.
00:48:56 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Kingston.
00:49:01 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And network network ******* hard.
00:49:06 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
I was going to say you've literally covered all the all the questions that I had kind of written down to ask you literally without almost going for him sequentially covered a a tonne, but.
00:49:16 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
I was gonna say like a as a before I before I let you go and obviously get on with some some work and stuff. I was gonna say, do you have any words of advice for kind of startups or small companies who who realise they need to kind of grow their profile, show the value of their of their brand and just kind of stand out, find that unique kind of brand space to stand out.
00:49:37 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
From your, you know your kind of like overdue experience in.
00:49:39 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, yeah. Let's say look, so, no, definitely no experts on this. And you know, there's there's there's better people in the business as well. I mean, I'm I'm quite creative like yourself. And in in, in how we do things, but there's there's definitely peaks and ideas, man and I'll try and deliver on them.
00:49:40 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
This.
00:49:53 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
But yeah, I think it it's if it's. It's a tricky time, obviously gain access to to finance things like that. I think again to avoiding a few companies on training businesses at the moment, actually trying to trying to help them set up. But for us, we were quite fortunate in that. Again, maybe something probably overlooked by a lot of companies if you're, you know going to service something like that, you know you.
00:49:58 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:50:13 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You you'd go and do a job for someone, and if you're lucky, you get 30 day payment terms. Big clients will always try and push that to 6090 days. Cash flow is always gonna be a struggle when you first start out. But for US, training a lot of time is you get payments up front, things like that, especially doing training. So if you're in that space then yeah, you, you know, cash flow is not so difficult.
00:50:20 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:50:28 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:50:34 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
I think we were quite fortunate in that that, that, that sense of, you know, money was always coming in.
00:50:40 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Cash flow will kill the business. Obviously you need money coming in. That's the that. That's the big one. But for me, I think it's just finding something unique like you said that unique either service or product and is it gonna be scalable like do what do you want to be like set big goals? Do you just want to be you know just tick over you know just lifestyle business and?
00:50:59 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah, you know, pay self for wage and and that's all you wanna be like we have. You know we're not.
00:51:04 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
I'm sure at one point probably might have thought about I you know, we're gonna grow this and sell. We're not in that space now. We're not. We're growing this business to keep going, you know. Go take it as far as we can and hopefully someone else on the team will take over and.
00:51:10 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:51:15 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And.
00:51:15 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
And carry on. And for me is you got you decide early on what you really want from me. You're trying to grow something for like 5 years, 10 years and sell it. Or is this gonna be your business that you're?
00:51:25 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know you gonna set a legacy for us? It's about legacy. You know, we we didn't go out. No, we didn't go in there to go. You know, we all wanna, you know, make some money and everything else and you know, be comfortable and we've, you know, we've never paid ourselves massive salaries. You know, we just wanna make sure you have a nice holiday every year and we can look after our families and that that's what it's all been about and.
00:51:27 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah, yeah.
00:51:42 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:51:43 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
OK.
00:51:43 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, it would be great, obviously to make decent money at some point and we and we could do, you know, money goes back in the business and we drive that on.
00:51:50 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
But it's just setting out what you what you really wanna do and all be on the same page As for me and Pete, you know, with the, with the main shareholders, the company. Mm-hmm. And one in one in one other. You know, if we are thinking, you know, oh, I wanna sell the business and the other thinking different. We're on a different page. You gotta be on the same page like, you know, planning, you know, you've gotta you gotta go in and.
00:52:05 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah, yeah.
00:52:10 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
You know, work how you're going to execute your business is is one thing. But you know just spending time really sort of identifying where the gaps are in the market.
00:52:20 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
OK.
00:52:21 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Before you really go for it, you know, don't just be another coffee company or to do for T-shirts. I mean we we we do that, but we do, we use T-shirts and things like that for different reasons. We have part of our you know give it to bring in the brand out there and trying them there probably the odd.
00:52:26 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Well done.
00:52:32 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
As like visit and stuff. Yeah, yeah.
00:52:36 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Things.
00:52:37 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
That we do sell, but that's what we use it.
00:52:40 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Or, but you know, I'm not saying that that that that won't work. You could you could do. You could do that in a different way and that could be your angling. That's that's exactly what we did yesterday. That was already out. There was something like it out there. Yeah. It just wasn't what we thought it should be. So we did it in a different way. It might be something in.
00:52:53
Yeah, yeah.
00:52:55 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Knock it now it can be done better if you if you can go after that, then yeah, that's for me. So I've got no mega words of wisdom other than, you know, you just gotta work your nuts off. And and networking honestly, the network is the biggest one. If that's one bit of us could say it's just reach out to people who already in in, in industry you know if you're from the military.
00:52:57 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, exactly. Yeah.
00:53:00
Present.
00:53:15 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Get your cat badge first, but like veterans, look after veterans. Generally, they'll have a conversation with you.
00:53:18 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah, yeah.
00:53:20 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Don't be frightened. Don't be and you know, get comfortable being uncomfortable. Go and have those coffees going off some of the beer. You have to be a bit of a knob if you're gonna turn someone down when they say like, mate. I'm. I'm just leaving or I'm just, you know, thinking of setting this up, you know, can I have half an hour of your time or can have this? It can be a phone call zoom or can I meet you for a beer? Gonna buy a drink of coffee. You know, most people will give you that time of day. And I think just get yourself out there.
00:53:33 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:53:41 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Yeah.
00:53:42 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Just sit back and because it doesn't happen without hunting it down.
00:53:45 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Hard work. Yeah. No, I mean, I think that's that's incredible advice. So kind of like to finish off and it's it's like you say it's you can't just kind of rest on your lower and expect it to come to you at the same time as.
00:53:58 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Not just copying. Kind of other people's success directly, you know, like you said, with the the coffee companies, you know is 1, which you could see contact coffee found this this unique brand space. And then there's there's just been a like a flurry of kind of copycat kind of brands that kind of followed them. But like you say taking like you guys.
00:54:12
Yeah.
00:54:16 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Saw something in the market that wasn't fitting it and iterated it better. You know, even if that's like 5 or 10% better on the first go, it's better. And then it's like, oh, this is this is something that's working.
00:54:27 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
This is something we can, yeah.
00:54:27 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Yeah. We'll talk. Talking of coffee, mate. That like black rifle coffee cone. I think they they obviously they've they've gone.
00:54:35 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
They've done appealing where and they now. Yeah, yeah. Insane. But they said that, but they would. The way they market, they were themselves. They were like, you know, this is who we are. You know, **** yeah, America and all that stuff. Yeah. And I I love that. I've loved that about them and and how they do things. And obviously they've got pretty cool ranch to work from and everything else. But yeah, I mean, there's some, there's some really cool brands out there. I love, you know like.
00:54:36 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Like a billion dollar company.
00:54:52
Yeah.
00:54:56 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
Obviously our food, art market selves and the stuff they're doing is brilliant. You know, they're they're really, really professional and but you don't have to have massive budgets to do that, which we didn't. You know we, you know fairly wrong. You can tell kindly when it's, you know project but just getting but get get content out there, get content out there.
00:55:05
Yeah.
00:55:12 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
But be yourselves with it as well. You don't have to just be going. You know, if you're like we are, we're not our content. Not generally. Just us talking about security, risk management or selling that it's you know it's just could be a bit of comedy in the office one day and just we just putting stuff out there just to keep people engaged and see see that it's us and this is who we were about.
00:55:26 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Excellency. Yeah.
00:55:30 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Epic mate I on that note, I should really should let you go get back off to the course and actually you.
00:55:35 Duncan Godfrey, director and head of operations at Frontier Risks, security risk management consultancy
No memory. Good chatting, mate. That's a really good chatting. It's me on Sunday.
00:55:36 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Know get back to work.
00:55:42 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
It's really great chatting to Duncan.
00:55:43 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
About the difficulties.
00:55:44 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
Of branding social media for growth marketing.
00:55:47 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
If you're interested in how successful organisations navigate those difficult early days, subscribe to our page or check out the website at the show notes below and I'll see.
00:55:55 Chris Shirley, Website Developer, Digital Marketing Specialist and Brand Designer at Haus of Hiatus, website and brand design studio
You next time.
