Growing a Brand
What is ‘Mindshare’ and How Do You Measure It?
If you’ve not heard of it before, mindshare is the level of awareness, salience, and mental availability a brand occupies in the minds of its target audience.
It's not just about being known, it’s about being remembered first, associated with relevance, trust, and emotional resonance.
Confuse and Lose:
A common trap in copywriting , especially in tech, design, and specialist industries, is when we know a subject deeply, forget what it was like not to know. We assume readers understand the acronyms, the context, the systems… when in fact, we’ve left them behind at the first paragraph.